Lauren's Fashion Line To Launch This September.

Lauren Conrad turns her reality series goal into her actual life ambition as a fashion designer. The Hills star has already established the first-ever celebrity inspired digital fashion line, which is available on the Virtual Hills website, and will soon launch her collection this coming fall. MTV, the network that fueled Conrad's popularity, will be funding the creation of her line called Lauren Conrad Collection. Additionally, it has also helped her built an e-commerce site, which will be the exclusive retailer for her 10-piece fall collection after the site goes live on September 15.“There's a lot of mini dresses, empire cuts,” Conrad said of the clothing line. “It's a line that's not just made for skinny girls.”Described as youthful and flirty, Conrad's collection is crafted mostly out of jersey, voile and gauzy cotton. Wholesaling from $22 for a tank top to $100 for a floor-gown, her pieces are infused with a rich palette of sienna, peacock green and midnight blue. Aside from dresses, the Hills star also has tops and linen rompers with a matching sash that can be worn as a belt or a scarf. The 21-year-old reality television star, who is currently casting models for her upcoming collection, will also unveil a set of clutches and bags produced by Linea Pelle for the resort-spring seasons. Despite the popularity, Conrad is looking forward to the day she leaves the limelight behind and insists that she's not interested in long-term fame. “I don't think I could do this for much longer,” Conrad said. “That's why I wanted to start really young, get my career over with, then have a family and settle down.”Meanwhile, fans can catch Lauren Conrad on MTV's The Hills every Monday at 10pm ET/PT on MTV.